ANALYSIS โ The war against woke is raging across the nation. From school districts to corporations and even the Pentagon, conservative Republicans are on the front lines to get America to wake up to what woke really is.
And it's not the dictionary definition of the term.
As Florida Governor Ron DeSantis battles Disney over its woke policies and both he and the Texas legislature dismantle neo-Marxist Diversity, Equity and Inclusion (DEI) initiatives statewide, liberals still try to focus on the textbook description of woke as being โsocially conscious' rather than the radical concept it is. (RELATED: Trump's DeSantis Ads Ignore An Inconvenient Truth)
This, as a growing majority of Americans are supporting the war against woke and saying that if you โgo woke, you go broke.โ Budweiser is certainly learning this lesson right now.
Bud Lightย is facing a massive boycott over its partnership with transgender influencer (aka man who is trying to look like a woman) Dylan Mulvaney.ย And thankfully, it's hurting the company.
But it isn't the only one โย Target,ย Bed Bath & Beyond andย Miller Liteย are also being hit by outrage over their woke advertising. (RELATED: What's Behind The Efforts Of Bud Light, Target, Disney And Starbucks And How To Fight It)
Still, in a Newsweek piece, the writer, Aleks Phillips, makes every effort to focus on the dictionary definition of woke, even in a report about how their recent poll shows that millennialsย favor the expression โgo woke, go broke.โย
Phillipsย writes:
The term โwoke' is a colloquialism that has emerged in recent years. Its definition is to be โaware of and actively attentive to important societal facts and issues (especially issues of racial and social justice),โ according to the Merriam-Webster dictionary.
That's the thoroughly watered-down dictionary definition. More specifically woke is an adjective derived from African American Vernacular English (AAVE) meaning being โalert to racial prejudice and discrimination.โ
But that too is less than meets the eye.
It's a call to social justice activism. And social justice is a code for socialism.
Even so, the Newsweek poll contradicts the popular narrative that millennials are the most socially conscious group who care most about so-called โsocial justice' issues.
The poll found that of those who were aware of the phrase โgo woke, go broke,โ an average of 71% of 25-44-year-olds agreed with the idea.
That's a big chunk of adult folks who don't seem to like woke.
Phillips later adds an earlier Newsweek reference where a clueless (and lefty) Kelly O'Keefe, founding partner of Brand Federation, said it was โreally a minority on the rightโ that was โconcerned about even the term โwoke.'โ
โThey've essentially weaponized the term โwoke'โwhich has a dictionary definition that almost no one could disagree with: standing up for those who have been misrepresented, poorly represented, etc.,โ he added.
But neither the leftist politicians and activists forcing the new wokeness nor those suffering under the policies see the term in such an innocuous manner.
Being woke isn't about simply being socially aware. Not by a long shot.
It is a simple code word for a slew of policies based on a neo-Marxist ideology.
These policies include pushing a radical transgender agenda on our children, racial preferences and discrimination in favor of minorities and against whites (in schools, government and businesses) and outright socialism under the guise of โequity.'
To be clear โ equity is the opposite of equality. It means the forceful creation of equal results rather than equality under the law or equal opportunity. That is the textbook definition of socialism. (RELATED: How โWoke' and Compromised is the FBI and Its โAgents Association'?)
And more Americans, including millennials, are seeing through the โtextbook definitionโ of woke charade and calling it what it is โ a dangerous ideology โ especially damaging to your corporate bottom line.
The outrage at woke brands like Bud Light has been sold by liberals as a reaction by a small minority of conservatives. But as noted earlier, the dramatic decline in Bud Light sales suggests that the boycott has widespread support.
Newsweek's poll also suggests that the opposition to everything woke isn't just a preserve of conservatives anymore; it's an increasingly American thing.
Phillips notes that:
A majority of both those who voted forย Donald Trumpย in 2020 and those who voted forย Joe Bidenย agreed with the sentiment of โgo woke, go broke,โ it found, with 71 percent of Trump supporters agreeing and 62 percent of Biden supporters.
So even a majority of liberal Biden supporters are coming around to seeing woke for the extremist ideology it is. And that's not good for Democrat leaders who still seem hell-bent on pushing that radical agenda.
The opinions expressed in this article are those of the author and do not necessarily reflect the positions ofย American Liberty News.
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7 Comments
The phrase “Go Woke, Go Broke” should be added to all of our metal coins and paper money for the benefit of socialists everywhere.
Take down ALL Woke
If you understand that socialism is hate, everything falls into place.
Of course! Lord knows, God knows, people ALL over the world are sick and tired of this FAKE, PHONY, SUPERFICIAL, PRETENTIOUS, nonsense that is ONLY DESIGNED to benefit the elites.. This world is ALREADY moving to a more righteous, real, truthful, honest way. We are simply in the middle of a transition of weirdness, wacky human activity. This has happened time and time and time in the past. It all goes in cycles. God is ULTIMATELY in control of our fate.
I’m hoping Woke soon goes the way of zoot suits, Nehru jackets, hula hoops, beatniks, hippies, Peruvian pan flute concerts, bongo drums, sack dresses, break dancing, and other long faded fads.
Yes, SOMEBODY must stand up against the wholesale corruption of the nation, and if not We the People, then WHO? Hit them where it hurts: in the purse. A bankrupt corporation has much less chance to corrupt our society. It’s not the transgenders: it’s the Marxist Left that are using these folks, recruiting and galvanizing them into a tool to disrupt, divide and conquer the nation. The Marxist Left also stirred up hatred and violence over the death of George Floyd. And perish the corporations who are feeding the Left.
When you put a word in front of “justice” you don’t have justice, you have an agenda. Period.